What is ROAS and Why is it Important?
The end goal of any kind of advertising, whether online paid ads, SEO or other methods, is to generate revenues. But more importantly, generate a profit. You can have revenues without making a profit. Therefore, metrics that tell you the health status of a campaign are the most important. One of those is ROAS – […]
Does SEO Traffic Convert Better Than PPC Traffic?
What provides better quality traffic: pay-per-click ads or SEO? That is a question debated among online marketers. The answer usually depends on whether one does SEO or PPC. There are those saying SEO is cheaper (I’ll talk about this another time) than PPC and the traffic converts at a higher rate and of course say […]
Does Google Ads Algorithm Actually Learn?
There are times when things people say just make me cringe. Such is the case when people say, “the algorithm needs time to learn in order to provide you with good leads”. It appears that this “learning” idea is promoted by Google itself. Many report talking to account representatives that it’s the term they use. […]
The Circus is Coming to Town
If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Sunday”, that’s called advertising. If you put the sign on the back of an elephant and walk it into town, that’s called promotion. If the elephant walks through the mayor’s flower bed, that’s called publicity. If you […]
The Different Types of Online Marketing
There are many ways to promote one’s business and products. In today’s modern world, one needs to be found online. But did you know there are many ways of advertising online? Most people know about SEO – Search Engine Optimization. This is the attempt to get your web pages ranked high on search engines when […]
Is Your PPC Manager Failing You?
“Pierre, my Google Ads management agency just told me that my conversion tracking hasn’t been working. The thing is, it’s been going on for six months”. Unfortunately, I hear this sort of thing too often and is just one of the many ways that a PPC manager is failing their client. The job of a […]
Which PPC Platforms to Use?
A lot of businesses wonder which of the many pay-per-click platforms to use. Which one is the best? Should we use Google, Facebook, something else? Many people for instance tell me they advertise on Facebook simply because there are hundreds of millions of people using it. However, that is not a good reason to use […]
Online Marketing: Hire In-house or Agency?
There are pros and cons for both. I’m here to inform you of the pitfalls and benefits. By in-house, it means you hire someone with experience in the field and will work on a full-time basis, or nearly so, at your place of business, although the person could work remotely. In short, they are an […]
What Is Online Marketing Anyway?
This simple answer to that question is, any activity that you do where you are promoting your business and your products on the internet. There are different ways to advertise yourself on the internet. The main one is search engine marketing (SEM) which, as the name suggests, is strictly using a search engine such as […]
Why Aren’t You Using Online Marketing?
Virtually every business needs to promote and advertise itself if it is to make any sales. One of the few exceptions is the small, local business such as the neighborhood convenience store. But even it could benefit from advertising and it does with it’s storefront and outdoor signs. Today, the best way to advertise is […]