There are times when things people say just make me cringe. Such is the case when people say, “the algorithm needs time to learn in order to provide you with good leads”.
It appears that this “learning” idea is promoted by Google itself. Many report talking to account representatives that it’s the term they use. I get it, maybe it’s just to make it easier for the general, non-technical population to understand.
I’m looking at it through the eyes of a database software engineer.
Technically, an algorithm doesn’t learn. It simply acts on its programming. It takes the data it has – in this case, the impressions, clicks, the ad’s position and many other data points as well as that of competitors – and determines what to do. This could be not showing your ad at that particular moment or showing it. and if so, which position.
For this of course, the more data, the better to determine the true quality of an ad. Once that quality is determined, the ad will stabilize (all else being equal) into a certain range. It will be shown more often at certain positions. The click cost will as well. Thus your click rate will also settle in a certain range and given the same landing page, so will the conversion rate and thus your return on ad spend.
That is the “learning” they talk about. It does not magically give you higher click rates, lower costs or higher conversion rates. You as the advertiser has to learn what makes all these things happen. That is why I preach to always test new ads, do so two at a time and not to forget to do the same to the landing page.
Lucid Web Marketing has learned over the last two decades how to craft ads that get people curious and click them as well as what makes people buy. Give us a call when your online sales have stagnated or simply want to improve your overall online marketing.