Wonder why you are being charged a certain amount for clicks?

Not sure how much you should bid and what your budget should be?

This report tells you exactly how Adwords works, how Google figures out your ranking and how much you will pay. If you ever wondered what Quality Score is, there´s six pages that explains it all.

This free report explains the hows and whys of Adwords. Understand Adwords better and it will make you a smarter user. Filled with lots of useful information for advertisers big and small.

This report is in PDF format, you require Adobe Reader to read it, which most computers have.